It’s your mailer!

Some of the leading web-based, email marketing service providers is MailChimp and PHP List. An effective tool for sending out newsletters or announcements is only possible with the help of the services provided by such companies. While it is still possible to send out private emails from your personal account, it only allows you to send out emails to a limited number of recipients. Here’s where companies like MailChimp and PHP come into play:

There is approved bulk mailer.  Some email services and Internet service providers limit the number of emails you can send at one time, an effort to prevent spamming. With a tool like that of MailChimp, you can send an email to an unlimited number of recipients at one time. There is Greater deliverability, which means services work with corporate domains to ensure your emails are recognized as safe and approved, so if there is a problem with delivery the service provider will attempt to re-send the email and tell you why it might be bouncing. Another useful tool is the adherence to privacy laws; where bulk mailers are required by law to include an unsubscribe link in every email. This service also asks recipients why they are removing themselves from your list.

These kinds of services also offer professional styling with a wide variety of customizable templates for designing polished emails. You can also build a template from scratch.

One of the greatest services available is If you send an email through your personal email, you have no idea who opened it, well; email marketing tools gives you all sorts of fun analytics on successful deliveries and open rates so you know if your fans are listening. With a tool like PHP the subscription management, personal data changes, registration and unsubscribe requests, are automated.

One may then ask; what are the best practices for mailers?

It has been said, that there are no ‘’best practices’’ regarding time for an email to be sent out, or best image to text ratio. However I do feel that best practices should focus on the technical aspect of the mailing process.

  • Make sure you send technically correct email. That means finding a developer who understands the various email related RFCs, (Request for comments), HTML standards and encoding standards.
  • Stop sending mail to non-existent or abandoned email addresses. This means correctly handling addresses that bounce and employing some sort of ‘’data hygiene’’ that’s appropriate for your lists and market sectors.
  • Use VERP in your mail strings. VERP means each email is tagged with the subscriber, list, and even mailing. Having that data encoded in the headers allows troubleshooting, and bounce processing to be much, much easier.
  • Send only opt-in mail. Receivers and filtering companies don’t like it when you send mail without permission.
  • Be up front with recipients with and how you’re going to use their email address.
  • Send a welcome message. Introduce yourself, introduce your program, get your message in front of your new subscriber as soon as possible after they subscribed. They’re interested in what you have to offer, get into their inbox before they move on.

One should remember that best practices for emails rely much more on content than just design. Make sure your developer understands exactly who and what you’re after with your mailers. Finding a service provider to control all the aspects related to your mailers, like MailChimp or PHP will make the mailing process a lot more simple and efficient, so you can focus on other aspects of the business without the concern.

  • Brief

  • Conceptulise

  • Design

  • Development

  • Execution

How do we get started?

So, who are we? Well, our agency is driven by a tight team of young minds that live, eat and dream branding. Whether it’s social media, web development, web design, packaging or anything to do with the digital space, we can handle it or find a way to make it happen. The only limit is you. Our team has had eons of experience with blue-chip brands, molding them and growing them into the household names that you know and love.

Contact us for a quote!

So, who are we? Well, our agency is driven by a tight team of young minds that live, eat and dream branding.